Consumer Product Reviews are important to get real customer feedback! Check out the article this month in Fortune Small Business / CNN-Money Magazine featuring Alpaca Direct as one of the top "Innovative" retailers for our use of customer reviews and letting our customers share their experience with each other.

We value each customer's feedback and use reviews to improve our products and our service. When deciding what new products to carry we read through the customer reviews and get a deeper sense of the true customer experience with both the product and our service delivery.

We just sent out a separate customer satisfaction survey yesterday and 95.62% of you would refer us to a friend for online shopping.

Thanks and we'll keep trying hard to deliver value and earn your business!

—Jim and Kelley